CONSIDERATIONS REGARDING BEHAVIOR AND STRATEGIC ORIENTATIONS OF ROMANIAN RETAILERS DURING THE ECONOMIC CRISIS

The paper presents the results of an empirical research having as a goal the identification of Romanian retailers’ behavior during the crisis and the establishment of the strategic alternatives that could be followed in conditions of uncertainty regarding the future evolutions of this sector. The research has at its basis an investigation realized on a representative sample at a national level. Starting from a few hypotheses, we propose to find some correlations between phenomena, facts and indicators related to Romanian retail sector, the research leads to highlighting some strategic options regarding prices, costs, the assortment, financial sources, etc.strategic options, retail, retailers’ behavior, assortment

A CONSOLIDATED MODEL OF ANALYSIS OF THE RELATIONS BETWEEN POLITICS AND MANAGEMENT WITHIN PUBLIC ORGANIZATIONS

An interdisciplinary approach which combines the theoretical, empirical and conceptual dimensions, the present study tries to offer a new work perspective on the assessment and modeling of the relation between the management of public organizations and the political environment. The theoretical research was centered on reviewing the literature on the relation between the management of public organizations and the political environment. The empirical research was materialized by modeling with the regression technique of several aspects integrated to the relations between the management of human resources within public organizations in the education field and the external political environment.public management, politics, model of analysis, organizational environment.

PATTERNS AND STRATEGIES OF INTERPERSONAL CONFLICTS MEDIATION DURING THE PROJECTS

Through this paper, we are intending to underline the negative impact which the interpersonal conflict may have during projects. After reviewing the most important factors which generate this type of conflicts, we have discussed the main aspects about the principles and steps which a project manager must follow in order to be prepared for mediation of interpersonal conflicts. In the second part of this article, we’ve analyzed some patterns of solving conflicts as avoidance, compulsion, adaptability, cooperation or compromise, revealing their advantages. Classifying the types of confliction’s interventions, we distinguished the negotiation, a communicational process in order to reach an understanding between the two sides, the mediation, who promotes the communication in order to reach a compromise and the arbitrage, that supposes the existence of a third person, which has a special authority. In the last part, we revealed mediation’s strategies which involved a higher or lower control of the result and the process of conflict’s decision, and then we have discussed the situational key-factors who influences the choice of the strategy.project management, conflict mangement

IMPACT OF ECONOMIC AND FINANCIAL CRISIS IN THE CONSTRUCTION INDUSTRY

The current financial and economic crisis has affected many sectors, and also the construction sector. The construction market has been and will be an important source of income for the entire Europe, totaling about 1.650 thousand billion euro, which is more than the GDP of Italy. Building no doubt brings significant percentage in the GDP of any European country, which of course is different from country to country. In Western European countries, the residential market is almost 50% from the construction market, while in Eastern European countries the majority is held by the civil and non-residential constructions. In addition, in the West the medium budget per capita spent on construction is 3-4 times higher than that spent in Eastern countries. But, according to previsions in the coming years the countries that will witness a growth, albeit small, will be the Eastern ones. The paper highlights the impact of the economic and financial crisis in the construction industry on a European and national level, as the sustainable constructions that may represent the sector’s future.construction market, economic crisis, sustainable constructions, residential constructions

UTILIZAREA STUDIULUI DE CAZ ÎN DEMERSUL PEDAGOGIC AL FORMARII SPECIALISTILOR ÎN MANAGEMENT

The complexity of economic life and the necessity to prepare the students for a very competitive environment has determined the members of the teaching body to find new teaching methods. An increasing importance was awarded to the study case method, successfully promoted by Harvard Business School. The case method is also used as recruitment technique or to test the abilities of employees. In our country this teaching method is used only seldom, by using copied cases from the prestigious universities that do not fit in the Romanian economic picture. In this paper we will present the features that recommend the case method as an excellent teaching tool.teaching methods, case method, competence building

A STRATEGIC APPROACH OF THE CONSTRUCTION SECTOR IN ROMANIA

Construction, one of the major economic sector of activity in Europe, was severely affected by the actual global recession, although the impact of the crisis and the moment when it occurred varied widely between the EU Member States. In Romania, the first effects of the economic crisis in the construction sector occurred since early 2009, being visible both in physical volume of construction works and in the volume and value of investments in this sector. The crisis in the construction works had a strong impact on the entire Romanian economy. With the present research paper „A strategic approach of the construction sector in Romania” we aim to highlight the competitive advantage the companies in the field have on the national market. To this end we will use the SWOT model of strategic analysis and M. Porter’s five competitive forces model, in order to highlight the main problems faced by these companies

A model for enterprises’ environmental scanning

Today’s environment determines companies to use scanning activities in order to seize the opportunities and to avoid the threats. Individual factors and organizational factors influence the scanning behavior. The examination of the environment can be presented in a model based on environment analyzability and organizational intrusiveness.environmental scanning, organizational factors, strategy formulation

Retail store design and environment as branding support in the services marketing

The services are intangibles, therefore their quality is difficult to be evaluated by the client and building a strong brand image is a challenging task. The services are distributed using diverse channels such as: company retail stores, dealers, franchise. The service companies are interested in the environment of the location, not only to increase sells but also in order to boost the image of the company. The excitement that a retail store induces to a client can modify the perception of the brand. The client values more a brand that distributes its services in a luxury, high-tech retail environment than a discount store. In this paper we intended to investigate the techniques that a service company is using to enhance the brand image in a retail location. For this purpose, the various aspects of the retail store design and environment were analyzed in connection with the customer-based brand equity model. This original association will offer the services companies’ new perspectives on how to leverage brand image.retail environment, brand architecture, point of sale marketing

STRATEGIC APPROACHES WITH EFFECTS ON COMPETITIVENESS AND PROFITABILITY OF TEXTILE MARKET IN IRAQ

This article contains the results of the research aimed at understanding the effects of the market strategies the textile organizations follow to increase profitability, considering that this sector is a pillar of the national economy. In this respect, 7 hypotheses are stated and verified. This research is an attempt to know how to face competition in this industry.strategic management, competitive market strategy, offensive strategy, defensive strategy, rational strategy, competitiveness, profitability

STRATEGIES ON PREPARATION BY EDUCATION PRE-UNIVERSITY OF RESOURCES WORK FOR THE CORRELATION OF REQUEST WITH OFFER ON LABOR MARKET

The setting of the equilibrium between the demand and the supply of human resources an labor market is the research theme for more an more specialists today. In the process of solving this problem, an important contribution is made by marketing studies and especially those in education marketing. Starting from labor market characteristics, with its two parts – demand and supply, we have proposed in this paper to motivate the necessity for a specific approach of strategic marketing in pre-education as a mean for a correspondence between the demand and the supply on this market. The study is based on a precise analysis of the number and structure of some professional school graduates from Dolj County and highlights the strategic directions that must be followed in order to reduce the unemployment level among young graduates of pre-university education.labor market, strategic marketing, demand and supply, strategies, pre-university educational.